Digitürk will be the official pay-TV broadcast partner in Turkey for UEFA EURO 2008™. UEFA announced on Wednesday that Digitürk has been granted the exclusive pay-TV broadcast rights to all 31 matches of the tournament.
Broadcast platform
"Further to the agreement with ATV for the free-to-air broadcast rights concluded in August 2006, UEFA is delighted to welcome Digitürk to complete the UEFA EURO 2008™ broadcast platform in Turkey," said UEFA director of marketing and media rights, Philippe Le Floc'h. "With Digitürk, we bring on an experienced pay-TV operator which already distributes top football content.
Pure enjoyment
"UEFA is confident that the platform achieved through ATV and Digiturk will bring the viewing experience of UEFA EURO 2008™ to the ultimate level, for the pure enjoyment of the millions of Turkish fans," he added. The broadcast rights for the UEFA European Championship are being sold on a market-by-market basis for the first time in the tournament's 46-year history. SPORTFIVE is UEFA's exclusive sales agent for the exploitation of European broadcast rights relating to UEFA EURO 2008™.
Source:UEFA.com
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