Bank Asya has become the name sponsor of the Turkish Football Federation (TFF) first division league.
Dogan Yayın Holding, which owns the broadcasting and name rights of the first division league, and Bank Asya was signed at a meeting yesterday in İstanbul. Under the agreement, the TFF first division will be called the "Bank Asya 1st League" for the next year and a half. Bank Asya Vice General Manager Ayhan Keser, Doğan TV Yayın Group President Murat Saygı and TFF board member Cihangir Onger participated in the meeting. Keser said .
D Spor TV station, Doğan Yayın Holding's subsidiary, had acquired the broadcasting and name rights of League A last year. He said the goal of the company is to create a new brand and add value to it. Saygı noted that the name of the league had been changed to the TFF 1st Division at the beginning of this soccer season and that now Bank Asya has become the sponsor of the league. Saygı also emphasized that they are delighted to gain a new sponsor for sports events as these kinds of sponsorships had only been provided by a limited number of companies in Turkey.
TFF board member Cihangir Onger said that the main goals of the TFF are to spread soccer all across Turkey and to make the leagues reputable brands. He said they are pleased about the sponsorship of Bank Asya as this agreement serves their goals.
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